Promosi UMKM Desa Meuke Berabo Melalui Instagram

Authors

  • Tety Sriana , Ichsan Syaputra Juniana Husna ,Ade Irfan , M. Jauhar

Abstract

Abstract: The Micro and Medium Enterprises Unit (UMKM) of Meuke Berrobo Village, Aceh PidieRegency, includes the business of emping crackers, sunti acid and rumbia leaves. These UMKMproducts are only marketed traditionally, that is, they are sold directly to buyers around the village.Asam sunti and empingi crackers have not been branded or have a logo sticker and are packagedin a plastic bag, the impression is very unattractive. The COVID-19 pandemic has made thisbusiness even more dim. For this reason, in this service, is there a promotion for UMKM products,namely business branding by making logo stickers, providing more attractive packaging, especiallyfor sunti acid and melinjo products and making Instagram. For sunti acid products, log stickers aremade with a size of 6cm x 6cm and in name "Pak De" and the emping cracker business has a 6 cmdiameter round logo and is named "Buk De". Both of these products are packaged in attractiveplastic jars. Next, an Instagram "UMKM Desa Meuke Berabo" was created. On Instagram, a bio ismade to order products and post interesting photos and videos so that the sales of this MeukeMerabo Village UMKM can reach online sales so that it is expected to increase market share.

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Published

2023-02-09

Issue

Vol. 2 No. 2 (2021): September 2021

Section

Articles

License

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How to Cite

Promosi UMKM Desa Meuke Berabo Melalui Instagram. (2023). Jurnal Abdimas Unaya, 2(2), 20-28. https://jurnal.abulyatama.ac.id/index.php/Abdimas/article/view/3824