Promosi UMKM Desa Meuke Berabo Melalui Instagram

Abstract

Abstract: The Micro and Medium Enterprises Unit (UMKM) of Meuke Berrobo Village, Aceh Pidie
Regency, includes the business of emping crackers, sunti acid and rumbia leaves. These UMKM
products are only marketed traditionally, that is, they are sold directly to buyers around the village.
Asam sunti and empingi crackers have not been branded or have a logo sticker and are packaged
in a plastic bag, the impression is very unattractive. The COVID-19 pandemic has made this
business even more dim. For this reason, in this service, is there a promotion for UMKM products,
namely business branding by making logo stickers, providing more attractive packaging, especially
for sunti acid and melinjo products and making Instagram. For sunti acid products, log stickers are
made with a size of 6cm x 6cm and in name "Pak De" and the emping cracker business has a 6 cm
diameter round logo and is named "Buk De". Both of these products are packaged in attractive
plastic jars. Next, an Instagram "UMKM Desa Meuke Berabo" was created. On Instagram, a bio is
made to order products and post interesting photos and videos so that the sales of this Meuke
Merabo Village UMKM can reach online sales so that it is expected to increase market share.