THE VIABILITY ANALYSIS OF TRADITIONAL ACEHNESE CAKE TRADERS AFTER 11 YEARS TSUNAMI DISASTER (STUDY IN LAMPISANG VILLAGE, ACEH BESAR DISTRICT)

Abstract

The increasing of society prosperity can be reached either by economic empowerment society based on local wisdom. Each region in Indonesia have their own local wisdom, one of them is traditional culinary in the form of traditional cake. Aceh Province which has the center activity in Banda Aceh has many extraordinary various kind of traditional culinary and it was existed since the time of immemorial that is traditional Acehnese cake like bhoi cake,
keukarah, bada reuteuk, dodol, meuseukat, halua ue, wajik puteh, bu grieng, pisang salee, kuweh seupet and etc. The aims of this research to analyze what factors that can influence the viability of traditional Acehnese cake traders after 11 years Aceh’s Tsunami disaster in effort to preservation local wisdom. This research conducted to all traditional Acehnese cake traders in Lampisang Village, Aceh Besar District, which is an industrial center of traditional Acehnese cake. After earthquake and tsunami disaster happen, Aceh is also one of the most tourist destination visited place either by domestic or foreign tourist including
Lampisang village which is a trajectory line area to go to the most populer beach in Aceh, that is Lampuuk beach. The research methodology used in this research is qualitative descriptions. The result of this research show that there are some factors influence the  viability of traditional Acehnese cake traders such us availability of raw materials factors, the simple material processing factors, marketing factors, government support factors and
promotion factor.