Marketing Channels and Margins of Rice in Data Makmur Village, Blang Bintang District, Aceh Besar Regency
DOI:
https://doi.org/10.30601/humaniora.v10i2.8121Keywords:
Rice, Marketing channel, Marketing margin, Farmer’s share, Marketing efficiency, Aceh BesarAbstract
Studies of rice marketing in Indonesia usually report margins by channel, but few show which intermediary captures the margin where a single mill serves a village. This study identifies the rice marketing channels in Data Makmur Village, Blang Bintang District, Aceh Besar, and measures marketing margins, profit margins per actor and marketing efficiency. A survey with a quantitative descriptive approach covered 20 farmers drawn at random from 132, the only rice mill, five wholesalers and five retailers. Three channels were found: farmer–mill–consumer (I), farmer–mill–wholesaler–consumer (II) and farmer–mill–wholesaler–retailer–consumer (III). Farmers received Rp6,500/kg of unhusked rice in every channel, whereas consumers paid Rp13,000, Rp15,000 and Rp18,000/kg of rice. Marketing margins were Rp6,500 (50.00%), Rp8,500 (56.67%) and Rp11,500/kg (63.89%), and the farmer’s share fell from 50.00% to 36.11%. The mill obtained Rp6,158–6,658/kg, wholesalers Rp1,394.90/kg and retailers Rp2,730.56/kg. Marketing efficiency was 4.89%, 4.94% and 5.61%, so all channels were classed as efficient and Channel I was the most efficient. Longer channels raised the consumer price without changing the farm-gate price, and the mill captured the largest part of the margin. The figures do not adjust for the paddy-to-rice conversion rate.Downloads
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